Some mini
case studies
of
short-form animations
National Small Business Week
✿ Conceptualized & Illustrated scenes for a Google Small Business National Small Business Week animated video
✿ Appears on all Google Small Business social channels
✿ Animated by Dan Filipe, AD’d by Pitu Sanchez, Animation Direction by Joe Rufa, Edited by Gabe Guzman
✿ From the mood-board(right) I created an exaggerated childlike hand-drawn illustration style(top). Purposefully distorted proportions made these illustrations feel friendly to invoke a sense of nostalgia.
Chrome
book 10th Birthday
✿ Designed & Illustrated scenes for Google Chromebook’s 10th Birthday video
✿ Illustrations and assets created for the animated video were then recycled across various digital promotional material including Giphy’s, social posts & downloadable wallpapers
✿ Animated by Dan Filipe, AD’d by Pitu Sanchez, co-illustrated with Diana Liu
✿ Illustrated & designed Giphy’s promoted on Twitter & featured on Instagram
✿ Animated by Andie Villanueva,
Nic Kiray & Dan Filipe
Black-owned
Friday
social series
✿ stylized composited frames in a grunge-y zine inspired collage style for an animated shorts highlighting Black Owned Business owners
✿ Animated by Diana Liu
This #BlackOwnedFriday is dedicated to Halsey & Lewis, a Brooklyn-based record shop helping its community get into the groove 🎶
— Google Small Business (@GoogleSmallBiz) November 27, 2020
Check out its selection & remember to support Black-owned businesses 💪🏿 https://t.co/d9pIUCkSxp pic.twitter.com/S2njc2Ov8z
Small Business Sam
✿ Conceptualized then illustrated and designed characters, key frames & backgrounds alongside the AD for the Small Biz Sam animated video released by Google Small Business for National Small Business Week 2019
✿ Video was then translated into a illustrated social campaign for heat moment Small Business Saturday in which I designed 4 supporting social posts 1 2 3 4
✿ AD’d by Joe Rufa
✿ Animated by Nic Kiray, Dan Filipe & Joe Rufa
Say hello to #SmallBiz Sam 👋 Like every business owner, staying motivated, innovative, and ready for anything is part of the daily hustle. Turn your volume up 🔊 as #SmallBusinessWeek winds down ↓ pic.twitter.com/STVMYuWiRk
— Google Small Business (@GoogleSmallBiz) May 10, 2019
✿ Initial character brainstorm & sketches
✿ Final main character design & character rig/animation test by Dan Filipe