The grooviest
holiday card
Dancing Margi
✿ No lie inspired by this one time the founder of MBooth (Margi Booth heh) danced on-top of the bar at the 2018 holiday party ✨🤘😜🤘✨
✿ Our amazing animator and 3D wizard Nic Kiray came up with the idea of creating a simple but lit af postcard as our agency holiday card –– featuring our founder as the star. This snowballed into designing a mini site where every time the viewer made Margi dance, the agency donated money to St. Jude’s children's hospital.
✿ Winner of 2019 PRWeek US Holiday Contest
✿ 3D & tone moodboard
✿ I was tasked with designing Margi & ima be honest it wasnt difficult to translate her into a 3D character seeing as her look is licherully ✨iconic✨ Breaking her look down to feature short cropped white hair & horn-rimmed glasses was enough to communicate exactly who she was.
✿ site design process shots
✿ While designing, we wanted to clearly communicate the agency’s brand by using a single seamless color across the entire space. 3D Margi is flanked by objects thats serve a dual purpose – grounding the space and establishing the theme. Straightforward & easy to use UI is responsive creating a seamless user experience across devices.
2020 was shit
but we have Dancing Margi in quarantine
... so there's that
~✿ spot the hand sani, mask, & wfh laptop ✿~
✿ To spark some joy at the end of 2020, we brought back the og holiday card – but with a few adjustments keeping it relatable to our ~situation~
✿ Outfit exploration sketch
✿ The 2020 room but updated with new elements that call back to our office(rip)