CREATIVE LAB

A collection of PROJECTS AND EVENT MATERIALS created FOR and in conjunction with GOOGLE’S global INTERNAL DEVELOPMENT TEAM “CREATIVE LAB"

Illustration, Art & Creative Direction, Animation, Hand-lettering, Digital Design & Composition, Print

Made with Selman Design

① PRODUCER OFFSITE
Digital Invite Explorations for CL Team Event

② SNOWCRAB SOIREE
Designed printed collateral for CL’s NY Team 2023 holiday party, inspired by the elegance of 1920s–1930s black-and-white formal soirées.

Print pieces included a refined invitation, dinner and drink menus, and custom coasters—each reflecting the era’s vintage typography, ornamental details, and monochrome palette.

③ 24’ EOY CELEBRATION
Designed a cohesive suite of printed materials and digital assets for a CL Team end-of-year event, including posters, invitations, drink and dinner menus, and thematic event collateral.

Drawing inspiration from 80s Grunge, Punk, and MTV culture, the visual direction leaned into bold typography, high-contrast layouts, and distressed textures. Suggested and designed tactile print elements like paper wristbands and tear-away pizza vouchers to enhance the immersive experience and tie back to the nostalgic theme.

Animated by Han Kim