CREATIVE LAB

A collection of PROJECTS AND EVENT MATERIALS created FOR and in conjunction with GOOGLE’S global INTERNAL DEVELOPMENT TEAM “CREATIVE LAB"

Illustration, Art & Creative Direction, Animation, Hand-lettering, Digital Design & Composition, Print

Made with Selman Design

① PRODUCER OFFSITE
Digital Invite Explorations for CL Team Event

② SNOWCRAB SOIREE
Designed printed collateral for CL’s NY Team 2023 holiday party, inspired by the elegance of 1920s–1930s black-and-white formal soirées.

Print pieces included a refined invitation, dinner and drink menus, and custom coasters—each reflecting the era’s vintage typography, ornamental details, and monochrome palette.

③ 24’ EOY CELEBRATION
Designed a cohesive suite of printed materials and digital assets for a CL Team end-of-year event, including posters, invitations, drink and dinner menus, and thematic event collateral.

Drawing inspiration from 80s Grunge, Punk, and MTV culture, the visual direction leaned into bold typography, high-contrast layouts, and distressed textures. Suggested and designed tactile print elements like paper wristbands and tear-away pizza vouchers to enhance the immersive experience and tie back to the nostalgic theme.

Animated by Han Kim

★ Design and event name alts

④ IMPROVING FIRE BEHAVIOR MODELS
Title and chapter card type design and animation explores for a Google short documentary on how AI is currently helping minimize and prevent wildfires.

This explore blends the data visualization aesthetic of AI with pulls from typography design used in vintage national park maps and conservation posters. Animated glitch or scan-line effects evoke machine learning interfaces—capturing the synergy between artificial intelligence and environmental analysis.