SOCIAL ADVOCACY
A collection of social campaigns designed to amplify diverse voices, foster inclusion, and promote equitable practices within the workplace.
Social Campaign, Animation, Digital Design, Art & Creative Direction
① AAPI EMPLOYEE & COMMUNITY SPOTLIGHT
I designed and art directed a modular template that could be easily customized for each AAPI employee spotlight and recommendation. The goal was to center each individual—highlighting their culture, personal stories, and unique perspectives.
This bespoke design approach not only elevated visibility, but also led to a 5% increase in social engagement and a noticeable boost in employee participation across internal advocacy efforts.
Animated by Daniel Filipe
Social copy by Demetrius Winn
② JUNETEENTH
Juneteenth graphics were created for both social media and M Booth’s monthly client-facing DE&I newsletter, which reaches 100+ recipients across major publications and senior Fortune 500 executives. Building on the creative foundation established by the AAPI graphics above, this visual direction helped shape M Booth’s broader Social Advocacy visual ID.
The evolution of this design approach led to increased client engagement and stronger communication around DE&I initiatives.
③ BLACK HISTORY MONTH IMPACT SOCIAL CAMPAIGN
Designed a series of social media cards to accompany employee spotlights, commemorating Black pioneers and their contributions to history.
Each card was crafted to amplify personal reflections while visually honoring the legacy and cultural impact of Black trailblazers—optimized for platforms like Instagram and LinkedIn to encourage shareability and engagement.
